More on Mobile Marketing
Yesterday I attended one of the free Action Planning Workshops for East Midlands organised by Transformational ICT and E-business Club. Once again I learned a huge amount and left feeling inspired – I couldn’t get to sleep with all the ideas buzzing around in my head!
The Workshop was entitled “Developing a Mobile Marketing Strategy“. This is something that every business needs to look at and take very seriously. In fact, I’d recommend you take action within the next 6 months if you want to stay ahead of the game in mobile marketing. It’s expanding at the speed of light right now.
Here are just 7 points you can and should take action on before the end of 2011:
1. Make sure your website is optimised for mobile devices. One-third of UK adults now use a smartphone (Ofcom, August 2011), and 45% of UK internet users connect via a smartphone (Office for National Statistics, August 2011). Many leading UK businesses have not yet optimised for mobile…..
2. Once you have a mobile-friendly version of your site, make sure it is optimised for search – Google displays different results for mobile sites than for their static equivalent. People search for different things while out and about using a mobile device.
3. Consider having an App developed for your business. This can be even more powerful than a mobile-optimised website, as it sits on the “home” screen of the device. The user does not have to open a browser to view it, ensuring easy access and keeping your business in your client’s view.
4. Make use of QR codes in your mobile marketing. These are 2-dimensional barcodes that can contain virtually any information. A link to your website, details of your special offers, directions to your shop/bar/restaurant – what else can you think of? QR codes are free and simple to create. Scan the one above and see what happens!
5. When you create your App, integrate and use Push Messaging to keep in contact with those who download it. It’s a modern and permission based version of email marketing, but far better targeted because you’re only contacting people who have already expressed interest by downloading your App.
7. SMS mobile marketing has been around for a while – have you tried it? S ee my
previous post on this. You could also consider MMS advertising – fairly unique at the moment. Pictures always carry more impact than plain text!
I hope this has given you a few ideas. As with any new project, take some time to sit and plan your strategy. Start with research (maybe run a customer survey?) – what information or services do your potential clients want at the moment? What services or information could you provide via mobile devices in future? How often will people access the information and on what specific devices? What tools are relevant to users in your field of business? Check your Google Analytics to find out what percentage of website visitors are already accessing via a mobile device. And finally – don’t forget that social media and mobile marketing can and should be totally integrated. Both are necessary and vital components of your marketing strategy.
Need help with social media or mobile marketing? Start by contacting me on 01777 249075
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INF SOCIALMEDIA or INF SOCIALMEDIA + your email address to 60777
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